Goji Juice Scams; How To Reveal Them

Goji juice is juice from the goji fruit or berry and is more and more accepted as having a great health potential. You can buy this elixir in health food stores as well as online. However, watch out for more scams! There a many of them out there.

When we say “goji juice scam” we normally mean one out of two very different scams. One of these would relate to the quality of the advertised goji juice. Let’s say that an advertisement did not mention Himalayan goji berries. This could be seen as a goji juice scam as only the Himalayan berries have a nutritional profile that includes close to one dozen different ingredients.

While there is at least one goji juice scam that deprives consumers of a good quality goji juice, there is yet a second, no less dangerous form for this kind of scam. The second goji scam concerns the nature of information regarding one mineral in the goji juice. The second scam leaves out all of the available information about a mineral called selenium.

Selenium is a mineral that can act to lower a man’s risk of prostate cancer can be added to the diet by drinking goji juice. Selenium has the great ability to slow or prevent the occurrence of cancer. Researchers have linked selenium’s cancer-fighting abilities to the action of certain enzymes. This mineral aids the production of those enzymes, thus giving it the capacity to ward-off cancer risks. At the present time studies have shown that a daily intake of at least 70 micrograms of selenium should be the goal of all who wish to remain free of cancer

Now the offering of such information on the selenium mineral should not be seen as a goji juice scam. If, however, the imparter of that information tried to encourage people to a daily intake of more than 70 micrograms of selenium, then that could be seen as a goji juice scam. That is because it is possible for a person to eat too much of this mineral.

If one were to eat a quantity far above 100 micrograms each day, then that excess amount of selenium could cause nausea, bad breath, rash, dizziness, weakness and cold symptoms. Further, consuming more than 60 micrograms of selenium per day is bad for pregnant women because a high intake of selenium has in several studies appeared to be linked to birth complications.


A man who wants to avoid prostate cancer – and who doesn’t – needs a slightly different diet than a woman who is carrying a child. That fact ought to be included in any serious literature about selenium. This should also be mentioned in an advertisement for goji juice or on its packaging as the failure to highlight that fact might be seen as a goji juice scam.