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How to Use Direct Marketing in Your Commercial Real Estate Brokerage

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Apr 042024
 

Real estate has been increasingly popular. There seems to be a new agent getting their real estate license left and right- especially with the booming housing market. The same goes for the commercial real estate industry- new brokers popping up everywhere trying to get a piece of the action. Unfortunately, these new brokers only sell a few properties a year- if that because they simply do not know how to market their properties. Simply listing the property in the MLS or placing on an information only website is not the best way to find buyers- mainly investors and end users.

Even seasoned professional brokers often rely on their agents to locate and bring in buyers for the properties. Nice property information packages are made up for those who are interested and sent out to those who inquire.

That is all fine and dandy, but why should they have to get new buyers every time? Investors have specific buying strategies and will purchase more than one property that fits their criteria. Why not capitalize on that rather than writing for a random buyer to come trickling through the office door or speak to half-interested buyers over the phone that just happen to come across a property?

Extremely successful brokers take it upon themselves to have a pool of people to take a new property to that is on the market. They can even seek out properties that fit the criteria of his or her investors. In fact, if their pool of people is large enough, they can actually agree to put on their listing the properties they know their clients will want.

Too few commercial real estate brokers and agents do this. One reason why they don’t is because they are not sure on how to go about creating a solid list. The other, is that they are simply too lazy and rather the buyers come to them in search of a property. Whatever the reason, we are going to discuss just a few simple direct marketing techniques that can be used on the internet to build a list that a broker will always be in contact with.

There are three items that you need to implement this direct marketing technique:

1. A website
2. A newsletter
3. A buyer’s list

Many brokers have a website, but it is purely informational- the location, a biography, and the properties that are listed for sale. There might be a contact section for an interested investor to get more information about a property. Direct marketing on the internet is the easiest, cheapest way to collect great contacts and build a profitable list.

Transform your website into a list builder by creating a weekly, bi-weekly or monthly newsletter filled with valuable information for a buyer- purchaser, end-user, or whoever else you may be looking to attract to your list. You are a wealth of knowledge about your specific location, market, purchasing techniques etc. Take what is in your head and provide valuable information to those who visit the site.

Now, the visitor does not get this information for free, however. They must opt-in or sign-up for the newsletter by giving you their first name, primary email and even phone number. When they sign-up for the newsletter, you now have a hot contact! The more people who opt-in to the newsletter, the larger your list becomes.

Now that you have these people’s contact information, you can send automated, extremely personal emails asking for their interests, criteria in commercial properties, what projects they most like to work on, and if they are looking for anything in particular.

You can get to know each person on your list and find properties according to their criteria. Here you have a buyer’s list that is showing interest in purchasing specific types of properties that you find. If you pick up a property, all you have to do is send it out to the people you think would be most interested. Keep your list happy, especially those who purchase from you. These people are your goldmine and will continue to purchase properties if you pay attention, listen to what they want, find suitable properties, and provide exceptional customer service.

Sure this is more work than waiting for a buyer to present himself to your office, but a thousand times more profitable!

With this simple and effective direct marketing technique, you will be able to increase the number of properties on your listing, and both your sellers and buyers will be pleased. This equation equals success and for all parties involved.

The website and software for this simple automation is a very small investment for the returns you can expect. Simply find a webmaster that can set up this easy process for you. Crank out a few, valuable newsletters, and let people know about your website within your social network. You will begin to build your list very quickly.

There are many other direct marketing techniques that are easy to implement with a little knowledge. There are many books and course that can show you how to build out and make your website truly optimized so you can get the most out of your list. Find other successful brokers and learn their systems? What can you learn from them that will increase your effectiveness? There are many options to improve your brokerage business within the commercial real estate industry. Don’t limit yourself to the possibilities and see how you can greatly improve.

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The Definitive Guide to Going on the Perfect Cruise– Part One

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Apr 032024
 

Going on a cruise is a fantastic holiday. For singles, be prepared to be entertained almost 24 hours a day. For honeymooners it can be the most romantic time of your life and a time to remember. For Mums and Dads being spoiled is too good to believe, and when there are children with you, you’ll be glad to know that they are cared for and entertained for most of the day. This gives you lots of free time to pursue whatever entertainment the line offers.

Many people new to cruising don’t always realize that not everything is included in their cruise price. Many are disappointed when they board their ship and realize they will need additional monies to get them through their trip. However, if you have done your homework you should know this prior to making bookings.

Although each cruise line has its own set of inclusions, the following information does apply to the majority of the cruise lines. Always check the free classifieds sites and travel websites before you book your holidays, you’ll be surprised with what you might find.

Fun-For-All Entertainment
Pack some evening dress because you will find most cruise ships entertain their passengers with a variety of ‘miscellaneous’ treats. These include a Masked Ball, Ladies Night, talent competitions, and Fancy Dress Balls, for adults and children.

Interestingly, you’ll find that the list of what is not included on a cruise is much shorter than what is included.

Accommodation
If you opt for stateroom accommodation, a cabin steward will be assigned to you and will attend to your every need. Your steward will unpack your bags, attend to dry-cleaning and pressing of clothes. They will arrange for your stateroom to be cleaned and refreshed each day, and even make sure your beds are turned down at night. The majority of these cabins come equipped with televisions, DVD, stereos, computer connections, and telephones. Most new ships may also include blow driers and bar fridges, though this depends on the cruise line.

If you decide to travel economically, you will find that the only services provided shall be the cleaning of your cabin once a day

Bathroom amenities most often included are shampoo, conditioner, body wash, soap, razors, etc.

Because of fire hazards, irons are not furnished and are not allowed in the staterooms or cabins; however, your steward, or cabin attendant will attend to this and the service is offered at a reasonable fee.

The Library
Most cruise ships have a well-stocked library full of all kinds of books. These can be read in the quiet lounge area, or taken back to your cabin and read at your leisure. With current magazines, newspapers, new books, and board games you won’t have to have a boring day on board. If you are an enthusiastic chess, scrabble, backgammon, or bridge player, join the many tournaments held at the cruise. Of course, they give out prizes to winners.

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The Definitive Guide to Going on the Perfect Cruise – Part Three

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Apr 022024
 

So we’re still on a cruise, on our way to some enchanted land. It’s a great weather today, and the air is warm, and so are everyone’s smiles. Here’s more of what you can expect in a ship cruise.

Onboard Activities
All in all, it’s virtually impossible to be bored on a cruise ship. There are ongoing activities throughout the day, which are usually free of charge. Contests, games, bingo, clay shooting, dance, Tai Chi and golf lessons, karaoke and sing-a-longs, etc. Swimming or relaxing in a spa or hot tub.

Children and Young Teenagers on Board
All mainstream cruise ships offer organized programmes that cater to the entire family. These programmes are usually categorized by age, which include age-appropriate activities.


NOT INCLUDED IN CRUISE’s FEES

Tips
Beverages
Spa Treatments
Hairdressers
Dry cleaning
Laundry services
Shore Excursions


GUIDELINES TO EXTRA EXPENSES

When paying for your cruise the tips will NOT be included, although you can pre-pay your tips if the cruise liner will agree to it. Some cruise lines automatically add the recommended tip amount to your account at the time of sailing. You can decide to adjust this amount based on the service received.

The onboard hospitality crew and general staffing crew earn much of their money in tips. Make no mistake, they do EARN IT – their shifts are long and they will go out of their way to make you feel welcome and well-looked after on your holiday. You won’t find better waiters, stewards, bartenders, and cabin staff anywhere.

Most cruise lines have ‘recommended tipping rates’ that can start at $10.00 per day per guest. These tips are then distributed among the personnel that service your every need for the included cruise items such as stateroom stewards, waiters, bartenders, and general cabin staff.

Spa Treatments
All cruise ships offer excellent technicians for spa treatments such as massage, facials, waxing, manicure, and pedicures. Hairdressers are available as well. Of course, all of these are extra, but are they worth it, and you’ll always look your best without much effort. Another tip, book in as soon as you get on board for your first service and you can book ongoing services easily or you’ll miss out. These services fill up very quickly.

Shore Excursions
Unfortunately, shore excursions are not included. There are dozens of things to do when your ship docks at the beautiful exotic destinations. Don’t let your next holiday turn into a fiasco. Cruise lines make it extremely easy for you to book excursions on-line even before you board the ship. If you prefer you can book shore excursions once you board.

THE BEST HINTS TO REMEMBER
Budget for your on board expenses and include the spending money for any on shore shopping excursions.
Keep track of your spending by retaining all receipts
Check your account balance each day.
Book your shore excursions ahead of time so you won’t be disappointed.
Take care when going on tour alone. Even though most people on shore rely on tourists for their income, it’s easy to become prey to misadventure.
Don’t purchase any foodstuffs that are suspicious. Rather be safe than sorry.
Don’t buy any food that cannot be consumed before you reach your departure port.
Don’t buy anything on shore if you believe it may be confiscated by customs once you are home.

The best tip to remember is to check everything with your travel agent before paying for your cruise. If you need to find a travel agent in a hurry just browse free online classifieds, and do some shopping around for the best prices. Ask questions and then ask some more. They are there to assist you to have a really good holiday. If your travel agent doesn’t know much about the cruise line then it may be better to find another agent, otherwise you can get in touch directly with the cruise line. Bon voyage!


________________________
Need the Perfect Getaway Vacation?

Come to OzFreeOnline first, Australia’s leading free online classifieds for absolutely anything you want to buy and sell. Browse our free classifieds, do some research, plan your holiday vacation, find the perfect travel agent, book a ship cruise, and finally, pack your bags–all in one go–at OzFreeOnline.

Sign up for free, post your free classified ads, and browse our listings for free. How much freer can this get? See for yourself!

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Advertising Rental Property

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Apr 012024
 

There are many different ways a landlord can advertise his / her rentals property. The kind of advertising that works best depends on numerous factors that include property characteristics, location, landlord’s budget, and whether he / she is in a hurry to rent. There are many combinations of advertising methods landlords and property managers use to achieve the best results, some of which are as under.

1. ‘For Rent’ Signs

The most common method of advertising is the putting up of a ‘For Rent’ sign, either in front of the building, or in one of the windows. A relatively cost-free method, it works best if a lot of foot and motor traffic goes past the building. It also helps if the building is as attractive as the rental unit.

2. Advertising in the Newspapers

As much of a tradition as ‘For Rent’ signs, newspaper ads are also available online, if the paper has an online version. Many potential tenants begin their search for a place to rent by scanning the classified ads in newspapers, while, out-of-towners can log on online to the local paper from wherever they are. Ads should always be placed in papers having many residential listings, as it has been found they work best.

And, they should be targeted to produce the right kind of prospective tenants i.e. if a landlord primarily rents out to college students, the best bet is to advertise in the campus newspaper or put up a ‘For Rent’ sign in the housing office. To play it safe, it is also a good idea to list the rental in a general newspaper, as well.

3. Neighborhood Flyers

As well, a landlord can post ads on neighbor hood public bulletin boards to be found at grocery stores, Laundromats or coffeehouses, complete with tear-off strips listing their phone number. However, if the property is upscale, this is not the best way to advertise for it, though there might be takers at the high-end gym down the street.

4. Listing Online

Online rental services have mushroomed like crazy in recent years, from national in scope, to regional. After finding a residential rental listing for your area, you can add your property to it.

5. Home Or Apartment Finding Services

Home or apartment-finding services are very popular in some areas, with landlords paying to list their properties, though sometimes it is the tenants themselves, who pay the fee when the unit is rented.

6. Spreading the Word

Small-time landlords instead of advertising widely and screening potential tenants, find it easier to market their rentals through word-of-mouth i.e. telling friends, colleagues, neighbours, and current tenants. After all, people already living on your property will invite decent neighbours. So, when a property becomes vacant, simply send a note around to every one, asking them to tell friends or relatives about the available apartment.

7. Real Estate Offices

Many real estate offices handle rentals, but of course, there is a fee involved.

8. Property Management Firms

Going through a property management firm is the easiest way to do it. They handle advertising, showing tenants around, as well as, selecting tenants, collecting rents, and interacting with residents during tenancies (handling repairs, etc. etc.). A paid service, it is for landlords with large rental properties and no time to spare.

Next Steps

Once, the advertising has been done, the next step is to create a rental application and select a tenant. When advertising vacancies and selecting and rejecting applicants, read up on the Fair Housing Act, so as to avoid any inadvertent lawsuits. Evaluate prospective tenants by thoroughly checking out their rental applications, legal residency forms, and tenant consent forms for contacting references, performing credit checks and criminal and background checks.

The only way to avoid unnecessary litigation is by screening prospective tenants and conducting background checks. Simply visit www.e-renter.com for tenant screening and background check services.

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Superfoods that Fight Cancer

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Mar 312024
 

Cancer brings with it many risk factors, especially it is one of the most deadly diseases. So we must pay attention to the type of foods we’re consuming, and start eating foods rich in nutrients that has help a lot of people reduce this cancer risk. Foods rich in fiber like oatmeals, vegetables, fruits and 100% fruit juice are helpful in preventing the risk of cancer.

However, by making some simple adjustments in your diet by including foods like beans and cruciferous vegetables like broccoli, cauliflower, cabbage, brussels sprouts, and kale which are rich in phytochemicals, the cancer risk mostly aren’t gonna hapen. Dark green leafy vegetables like spinach, romaine lettuce, collard greens, lutein, and carotenoids are also good in fighting cancer. Your concern should be on foods that are rich in vitamins E, C, and A, which are all antioxidants. Studies show that they help prevent cancer by stopping the growth of free radicals in our body.

Tomatoes are rich in lycopene which contain an antioxidant phytochemical that helps in heart disease but are also rich in vitamins E, C, and A, which are all helpful against cancer. Use tomatoes in different food preparations like salad and home-made pizzas. You might as well use them as fillings for your burgers and sandwiches. Watermelon is also a good source of antioxidants, and contains around 80 percent of our daily vitamin C requirement. Not known to many, it also is a great source of vitamin A or what we commonly call as beta carotene from carrots. It also contains lycopene like tomatoes.

Cabbage, a cruciferous vegetable can help reduce the risk of colon and rectal cancer. In addition, cabbage is a good source of fiber and has rich vitamin C content, making it a versatile superfood which prevents cancers. Carrots, like squash are also a good source of fiber and beta carotene, and they have around three times vitamin A-giving power than any other food.
Kidney beans is also rich in fiber and protein. Whole wheat pasta is also a good source of fiber, and broccoli are excellent source for vitamin A and C . Include them in your favorite low-fat Italian dressing for a lovable dinner with cancer-fighting quantities.

Some fruits, like strawberries and blueberries are rich in vitamin C and fiber. They’re easily eaten wherever your are and can blend on your favourite breakfast like whole grain cereal oatmeal and low-fat yogurt.

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Nokia N93: Perfect Christmas Gift for Your Partner

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Mar 302024
 

Enjoy a hi-tech Christmas this year with Nokia N-series phones. Make your partner feel special by gifting him a swanky Nokia handset. Experience the latest multimedia comforts with Nokia N93, the camcorder-like phone from Nokia.

Nokia N93 boasts a 3.2 mega pixel camera embedded with impressive features like Carl Zeiss optics, 3x optical zoom, auto focus and flash. Capture your pictures in brilliant colour and shoot DVD-like quality video clips in MPEG4 format. Refresh your memories by viewing your photos on the high definition TFT display. The in-built TV-Out enables you to enjoy your personal videos by transferring them to any compatible TV using USB cable.

Get the right kind of music on your digital music player. Download latest music videos directly to your phone and enjoy them on any compatible device via Bluetooth wireless technology. Nokia N93 has 50 MB of internal dynamic memory with a miniSD card slot expandable up to 2 GB. That means your device can comfortably accommodate all your favourite sound tracks, photos, music videos, games and business files. The high-speed Internet connectivity provided by RSS feeds gives you access to latest news updates and technology info, along with fast downloads of ring tones, images, wallpapers, screen savers, music videos, songs, etc. All of these attractive features are packed in one, so hurry! Buy Nokia N93 and enjoy a wonderful Christmas with your loved ones.

Check out the online mobile phone shops to get your Nokia handset. Numerous contract deals are available with Nokia N93. Top online mobile shops provide you with the list of Nokia N93 contract deals offered by O2 and Vodafone networks. The irresistible tariffs include attractive incentives like free line rentals, free accessories, free connection, free insurance, free texts and free minutes. Sign up a 12 months contract deal with O2 network. You don’t need to pay a single penny for your Nokia N93! Pack a Nokia handset today for your better half and celebrate Christmas in hi-tech fervour.

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Get pampered with the stylish handset: LG KG800 Chocolate.

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Mar 292024
 

Everybody loves sporting stylish and funky handsets. Now, LG fulfils this desire by bringing a cool new handset: LG KG800 Chocolate. In LG KG800 Chocolate, LG has combined the surreal beauty of a minimalist black keypad with brilliant functionalities.

LG KG800 simply looks stunning with its glowing red touch pad and shining black exterior. The heat-sensitive exterior keypad glows red to show, where to press the buttons to activate the functions. Slide over the cover to reveal the ergonomically designed internal keypad. This phone has won the prestigious If Design award of Germany. This headset possesses both external and internal brilliance with a sophisticated unique collection of features ranging from a MP3 player, 1.3 mega pixel camera to a 265K TFT colour display. The camera comes with a flash to give excellent quality results.

You can unleash the magic of 3D games by downloading Java games on your handset.
LG KG800 Chocolate supports a multimedia player which can be used for both watching videos in MPEG4 formats and playing music in MP3 and AAC formats. This player is complemented with random playbacks and equalizer settings. The LG KG800 Chocolate works in the night mode also with a small built-in-light and low noise level. LG KG800 Chocolate is also endowed with the latest Bluetooth technology. You can share plenty of information with other wireless devices like laptops and PDA’s. LG KG800 Chocolate can be used in the majority of countries in Europe and USA with a triband operating frequency. You can contact the service provider to use the handset in a particular country. LG KG800 mobile phone deals are available on T-mobile, Virgin, O2 and Orange networks on all the leading online mobile shops. You can even get amazing free gifts like a 7 inch LCD colour TV. This Christmas, buy a LG KG800 Chocolate and pamper yourself.

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Nokia N92: The Smallest TV in The World

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Mar 282024
 

Nokia brings to you the smallest TV in the world called Nokia N92. With Nokia N92, Nokia brings to you a “first-of-its-kind” concept called mobile TV. Nokia N92 belongs to the reputed N-series. N-series, the name itself implies quality and leading technology. Nokia N92 marks a new beginning in the multimedia gadgets. This handset will replace your plasma TV and LCD. Now, you can enjoy TV on Nokia N92 the 2.4″ inch large anti-glare screen in 16 million colours.


N-series, with its swish and sophisticated gadgetry, has made us realise that mobiles have now become advanced gizmos. Nokia, the European mobile manufacturer, introduces the pioneering DVB-H technology in Nokia N92. You can enjoy upto 50 pay and free-to-air channels on your mobile. With a channel guide and a programme finder, Nokia N92 is a perfect TV. This season, catch the entire league matches on your handset. Whether you are in office, or in a train do not miss any action.


Nokia N92 offers you a personalised TV experience. You can also set reminders to your favourite TV programmes. Apart from that you can also create special channel lists and subscribe to TV channel packages. You can watch upto 4 hours of TV and get information regarding the different programs and services through an Electronic Service Guide (ESG).


Nokia N92 is based on the advanced Symbian operating system (S60)
and offers rich connectivity options through Wifi, Bluetooth and USB 2.0.You can connect the handset to the PC for quick file and data transfers.


Nokia N92 is an excellent music device which can offers a storage space upto 2GB and you can store upto 1500 songs. The entertainment experience is further enhanced with a FM radio with a visual radio. Get the latest news and happenings on stations. Also participate in various amazing contests and competitions.


Nokia N92 will be introduced in UK during 2007 and then the wait will finally get over.

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