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Vancouver Restaurants

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Aug 132023
 

Vancouver is the largest city in Western Canada, and third largest in Canada. Located at the southwestern corner of the coastal province of British Columbia. It is well known for its majestic natural beauty, as it is nestled between the coastal mountains and the Pacific ocean. It is frequently ranked as one of the “best cities to live in” and is certainly a beautiful destination to visit.

While Vancouver is a comparatively young city, at just over 100 years, its history begins long before. The indigenous peoples (First Nations) have lived in the area for thousands of years, and Vancouver’s namesake Captain George Vancouver sailed through the First Narrows in 1792. The first settlement on the downtown peninsula was Granville, located on the spot of today’s Gastown. In the year of Canada’s confederation a saloon was built on this site and gave birth to a small shantytown of bars and stores adjacent to the original mill on the south shore of what is now the city’s harbour. A seemingly endless supply of high quality lumber was logged and sold through the ports of Gastown and Moodyville, across the inlet. Some of trees were gigantic beams which were was shipped to China to construct Beijing’s Imperial Palace), and one account maintains that the world’s windjammer fleets could not have been built without the trees of Burrard Inlet. Vancouver proper was signed into existence in 1886. The first City Hall was little more than a hand painted sign nailed to a wooden tent post. The arrival of the transcontinental railway a few years later spurred growth even more and by 1892 the area had over 20,000 residents; eighteen years later this figure was over 100,000.

Factor in constant growth every year since (many in the double digits), and Greater Vancouver today is Canada’s largest metropolitan area west of Toronto with well over 2,000,000 residents, roughly half of British Columbia’s population as a whole. It is also the fastest growing part of Canada. Greater Vancouver is one of the most ethnically diverse metropolitan areas in the world and is home to the second largest Chinatown in the world.

The city truly arrived in 1986 when Vancouver “hosted the world” with the Expo 86 World Fair. Media attention from around the world was consistently positive, and many considered it the most successful World’s Fair to date. Vancouver has been awarded the 2010 Olympic Winter Games, and this event will no doubt cast Vancouver into the world spotlight once again. It will be the largest city ever to host the winter games, and interestingly, the only city at sea level to host them.

Vancouver is perhaps best known for its scenic beauty, and the opportunities afforded by its natural environment. Vancouver is one of those rare places where you can ski in the mountains, windsurf in the ocean, and play a round of golf all in the same day. Surrounded by water on three sides, and crowned by the North Shore mountains, Vancouver is a great destination in itself, as well a a great starting point for discovering the area’s many outdoor activities.

Vancouver is a major sea port on the Pacific Ocean, and a base for many Alaska Cruise Ships in the summer.

Landmarks/Points of Interest

Canada Place Venture over to the cruise boats ready to depart and you can converse with the lucky passengers about to embark on ‘inside passage’ tours through Alaska. CP has an IMAX theatre as well. CP is located adjacent to the Pan Pacific Hotel.

The Dr. Sun Yat-Sen Classical Chinese Garden is the first full-sized classical Chinese garden outside China. It is located in China town on the edge of downtown Vancouver.

International Buddhist Temple is the most authentic example of traditional palatial Chinese architecture in North America. It is an edifice straight out of the Chinese past, as it resembles any authentic temple that can be found along the banks of the Yangtze River, where one of the world’s oldest civilizations originated. Come explore traditional Chinese art, culture, and the Buddhist philosophy inside this magnificent place. Free admission.

University of British Columbia This Campus has streets lined with trees and stretching over an area encompassing a small city, the UBC campus offers much to see and much to do. You can attend free lectures, relax at clothes-optional Wreck Beach [18], or see a show at the Chan Centre for Performing Arts [19]. The UBC Libraries form the second largest library collection in all of Canada (second only to University of Toronto). A must for cash-strapped visitors: UBC often hosts free events, such as seminars, theatrical performances or student concerts.

Granville Island is Vancouver’s famous public market. Along with the large market there are also numorus local art galleries, restaurants and even a brewery.

Gastown is Vancouver’s historic district, there are many tourist shops, restaurants and pubs in this area. This is also where Storyeum is located.

To know more in details about “Vancouver Restaurants”, visit this site: http://www.martiniboys.com/Vancouver/restaurants-in-Vancouver

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The 411 on Natural Colic Remedies

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Aug 122023
 

Any parent whose baby has suffered from colic can tell you that colic is one of the most excruciating experiences ever imaginable. Nothing is worse than seeing one’s baby in pain and not being able to help take it away. Finding relief for colic quickly becomes a toppriority. There are many different colic remedies that may come to the rescue for your particular baby. Each baby is unique and may only respond to some or a combination of colic remedies. Unfortunately, parents may have to use the old trial and error method to determine which provide the greatest amount of relief for their little colic sufferer. One thing is certain the days of “waiting it out” are long one for those determined to find an answer. There is no need to suffer needlessly along with baby. If you’ve tried all proper feeding and burping techniques and baby is still crying, try the following list of the most effective remedies available:

1. Music / Sound – Traditional lullabies, classical music composed for infants and heartbeat/womb CDs are very popular external remedies that relax many babies suffering from colic. You can find some particularly good ones at the SlumberSounds web site. Some parents have had great success by placing baby in carseat on top of running dishwasher, washing machine, dryer or near running vacuum cleaner. A gentle “shhhhhhh”ing sound in baby’s ear can work magic, as can soft whispers and humming or singing.

2. Diet – Bottlefed babies with colic may show improvement if switched to a different formula, such as soy. The mothers of breastfed babies may have to pay close attention to their own diet to make sure that babies are not having negative reactions to certain foods. Try eliminating the following common culprits one at a time for a week to see if there are any signs of improvement for baby: dairy, caffeine, chocolate and gas-producing foods such as broccoli, cauliflower, cabbage, onions, peppers, melons, tomatoes, citrus fruits, beans and peanuts.

3. Gripe Water – Be sure to check the ingredients before buying a gripe water. Many claim to be natural but include artificial ingredients and preservatives. Colicky infants’ digestive systems certainly do not need any of these potential irritants. Some gripe waters are not very helpful.

4. Warm Aromatherapy Bath / Massage – Add a few drops of lavender to a warm bath and follow with the soothing touch of massage. Focus massage on the tummy area to relieve painful trapped gas. You can research baby massage techniques on the web or pick up a book on the subject. A good one to try is The Practical Art of Baby Massage by Peter Walker. You can buy lovely lavender, chamomile and fennel massage oils specifically designed for baby massage on the Web. There is also a popular baby massage tool called “Snukkles” which may work well for you.

5. Swaddling – Babies are often soothed when swaddled or held close to a parents chest and heartbeat since they are reminiscent of the comfort and safety of the womb. Newborn babies are soothed in nurseries with swaddling. Techniques on folding soft, stretchy blankets are easy to learn. Find instructions and diagrams online or pick up a book/ magazine on the topic. A good ready-made wrap to try is “Swaddleme”, easy to find on the Web.

6. Motion – Walking, rocking and movement are very comforting to most infants. The good old rocking chair may be all it takes. Some parents have been known to push stroller or drive around in car until baby falls asleep. Try putting baby in an infant chest carrier or sling so that your hands can be free. Walk with baby facing down across arm with hand under abdomen,applying gentle pressure. This position is often referred to as “the colic hold”. Many babies like to be outdoors. Almost all babies love swings. Try a combination of the above to see what helps soothe baby the best.

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Get A Market Research Report Services At Your Price

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Aug 112023
 

Somewhere between scribbling your idea on a cocktail napkin and actually starting a business, there’s a process you need to carry out that essentially determines either your success or failure in business. Oftentimes, would-be entrepreneurs get so excited about their “epiphanies”—the moments when they imagine the possibilities of a given idea—that they forget to find out whether that idea is viable.

The age-old adage ‘Look before you leap’ is true for all walks of life – starting a new business or expanding an existing one being no exception. Market research report services are the ‘look’ factors that need to be done before you take the ‘leap’ in the world of business. A proper assessment of the intended market segment, the particular geographical area or the likes and dislikes of the customers will go a long way in making the right decisions that can ensure the success of your business. Reports provided by the market research report services are the headlights of your vehicle, as they will show you the various pitfalls on your road to success.

There are a number of ways you can try to benefit from free market research report services without spending a fortune. You can also try secondary research if you don’t want to spend money. Secondary research refers to what’s already out there – information about the industry. This is information you can find yourself rather easily and for free by accessing Web-based directories and resources or visiting your local library.

There are a number of ways you could go about acquiring market research report services for less also. The Internet can provide international market research report services, which contain various reports and surveys of different types of worldwide markets. You can also get details of various providers of market research reports.

Many entrepreneurs often shirk from doing market research, as it appears to be a difficult and expensive task. However, a determined effort along with the grit to face unpleasant market feedback is needed to succeed. Short of doing this, you will only have your luck to fall back upon.

Reports provided by the market research report services are needed to figure out the following: to determine consumer behavior, to understand the working of the market in combination with quantitative data so that the product can be promoted successfully, and appropriate use of statistical analysis packages and surveys.

Market research report services are the sources of gaining information about your market. Preferably, they provide you the specific information about your target market and the key factors that influence their buying decisions. Market research can be casual and limited in scope and, although it may not be “statistically significant” research, it can still be valuable. The value and “degree of fit” may be based on the quality, cost, or the amount of time to acquire the information using market research report services.

Market research report services can prove invaluable in determining your idea’s potential. You can gather information from industry associations, Web searches, periodicals, federal and state agencies, and so forth. A trip to the library or a few hours online can set you on your way to really understanding your market. Your aim is to gain a general sense of the type of customer your product or service will serve—or at least to being willing to find out through the research process.

So you must determine which market research report service is going to work best for you. Make that decision based on the value you will receive, versus the time and other resources you need to invest to gain access to that information.

RNCOS is an industry leader in the field of online business research. We specialize in industry research on various business verticals. To read our reports, please visit us at http://www.rncos.com/Report.htm or email us at info@rncos.com

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Yellow Page Ad Design Blunders – The 8 Deadly Sins You MUST Avoid!

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Aug 102023
 

Ok, you realize that print Yellow Page advertising is STILL a very powerful way to reach your local prospects. You’ve also learned that you can’t rely on the publishers’ overworked Yellow Page ad designers. Those poor souls have to crank out 20 or so Yellow Page ads a day! How much time can they spend on your Yellow Page ad design? More importantly, how much could they possibly know about your business other than its category? YOU must take charge! Prospects don’t call categories; they don’t even call businesses; they call solutions. Successful Yellow Page ads are ones that uniquely and believably speak to prospects’ needs. Avoiding the following 8 crucial DONT’S will help ensure that your Yellow Page ad is the one readers’ call.

1) Your Business Name Is Still Your Yellow Page Ad Headline. Stop it Already!
After 100 years, you’d think Yellow Page advertisers would’ve gotten it by now. But take a gander in your directory and sure ’nuff, the majority of advertisers STILL use their business name as their Yellow Page ad headline. Look, your prospect has a problem. The solution to their problem is nowhere to be found in your name, your logo or even your photo. Prospects really don’t care about who you are! They only want to know who can best solve their problem. Place your name and logo near the bottom of your Yellow Page ad design, along with your other contact information. That’s where they belong, so place them there!

2) Hey, I’ve Got a Hole at the Top of My Yellow Page Ad Design!
You’ve moved your business name down below, EXCELLENT! In its place, you must now develop and insert the most powerful headline you can muster. Run it at the very top of your Yellow Page ad design. Run it BIG and run it BOLD. If your headline is pretty good, your prospect may want to continue reading. If it’s REALLY good, they won’t have much choice. That’s the mark of a truly great headline. It promises a unique benefit that sets you apart from all the rest in a meaningful way. It tells prospects… this business cares about me, they understand my dilemma… THIS is the company I should call!

To create your headline, block out the entire world and imagine that YOU are the prospect facing the problem. What are your feelings? What’s most important to you at this moment in need? Only when you’re able to tap into your prospects’ inner thoughts and feelings, will you be able to craft an effective headline that truly resonates with your target audience. If you spend 10 hours on your Yellow Page ad design, devote 6 hours to your headline. Trust me, it will be well worth your time.

3) You’ve Got Such A Colorful Yellow Page Ad, It’s Going To Just Fly Off The Page!
It’s true that a colorful ad MAY attract more attention than a single color ad BUT that doesn’t necessarily mean it will get “more phone calls”. The only thing a brightly colored Yellow Page ad will do for sure is create an incredibly loud sucking sound near your wallet. Color doesn’t persuade prospects to call you; the MESSAGE in your Yellow Page ad persuades prospects to call. If you’re determined to maximize your ROI, forget about color! Instead, concentrate on your MESSAGE and the overall effectiveness of your Yellow Page ad design.

4) Your Yellow Page Ad Design Talks To Everyone, Now EVERYONE Will Call You… Right?
Are you speaking to everyone, trying to sell everything? Your competitors have fallen into the same trap… they’re shouting the same words and images to EVERYONE. And in trying to sell to everyone, they end up persuading no one. Don’t compete with everyone else in your category! Instead, carve a “unique place” in the market and reap massive market share.

Here’s an example: Mr. Everybody is a plumber who, like everyone, wants to attract as many customers as possible. He proudly lists 35 different services in his Yellow Pages ad design. You name it, he does it… from plugged sinks to total bathroom remodels. Now along comes Mr. Waterheater. This wise plumber decided that he wanted to attract “EVERY water heater replacement” prospect in his town, so he designed a very compelling ad that does just that. It speaks ONLY to the person whose water heater has just sprung a major leak. How did these two plumbers fare? Unfortunately, Mr. Everybody’s Yellow Page ad didn’t attract everybody because his ad (like all the others) spoke to NO ONE powerfully. No one paid attention. On the other hand, Mr. Waterheater’s tightly targeted Yellow Page ad connected powerfully with his single target audience. Mr. Waterheater’s prospects felt the same way. In fact, he attracted so many water heater projects that he can now afford to take out a second ad in the Plumbing heading. This time around, he’s decided to target “EVERY sewer replacement” prospect in his town! Savvy Mr. Waterheater understands the awesome power of prospect targeting.

When you tightly focus your Yellow Page ad on your most desired customers, it will attract and persuade that audience more successfully than ANY other ad in your heading. In other words, you’ll have eliminated the competition. Pretty cool, huh?

5) Body Copy? Nah, In The Yellow Pages All I Need Are Easy-To-Read Bullet Points!
Wrong! Bullet points do a great job of listing features, but they generally do not speak to clients felt needs and concerns – these aren’t easily bulleted items. But most customers are looking for a company that they can ‘feel’ the best about calling and doing business with. If you want to be that business, you’ll need copy that addresses the prime concerns of the prospect and that helps build confidence and trust.

Make no mistake; bullet points are good for outlining your services. BUT, you also need persuasive copy that enhances and substantiates the unique headline concept you spent so much time developing. Be concise, speak clearly and explain how you’re different from the rest. Use descriptive words that have a little shock value, not the generic (boring) copy used by all the others. Speak to your prospects in a positive, friendly tone, as if they’re standing right there in front of you. And, toss out all that self-absorbed WE, WE, WE copy. Remember, it’s all about THEM! So make it… YOU, YOU, YOU!

6) I Run A Package Shipping Service… See All My Pretty Boxes?
Yeah, your boxes are really nice. But hey, wait a minute! All the OTHER shipping service ads have pretty boxes too. So much for setting yourself apart from your competitors. NEVER use “expected” images in your Yellow Pages ad. Obvious, generic images do not convey your “unique” benefits to prospects. They only put you on the same playing field as all the rest. The sole objective of your Yellow Page ad design is to grab the reader’s attention first, and to persuade them with a powerful message so that they call you. You can’t succeed by saying and showing the same things as all the others. Don’t feel bad, many Yellow Page advertisers (and novice ad designers) make this same mistake! It’s no surprise that so many businesses complain of poor response rates with their Yellow Pages advertising.

Think about it from your prospects point of view. How will a pretty box differentiate you from all the others? How will it convey your most unique benefits? How will a box help motivate ANYONE to call you? You must choose “unexpected” images that jar peoples’ brain cells, set you apart from your competitors AND convey your unique benefits. Some may disagree and say… “But my pretty boxes tell people EXACTLY what my business is all about!” That’s unfortunate. If you own a package shipping service and the most unique BENEFITS you have to offer are shipping boxes, you may want to reconsider self-employment. Remember, your unexpected photograph or artwork MUST A) Be an arresting, eye-grabbing image that… B) Reinforces your unique headline concept (benefit) and… C) Differentiates your business from the others, in a powerful and meaningful way.

7) Call to Action? I Don’t Need No Stinkin’ Call To Action!
It’s a proven fact that more people will take action if you TELL them exactly what to do. Tell them to call and be sure to include a darn good reason. Say “Call right now for your FREE no-obligation analysis!” And don’t bury your call to action, place it right above your phone number. Remember, prospects generally search the Yellow Pages because they are looking to give someone their business – by calling them! Make it easy for them to call you and give them a reason to call you , and they’ll call you. And isn’t that the goal?

8) My Artist Cousin Said He Can Design My Yellow Pages Ad.
Expensive advertising is advertising that doesn’t work. An ineffective design will cost you far more in lost business than you’ll ever be able to save upfront. The Yellow Pages are a unique advertising medium and few people know how to create effective ads for it. Shop around for a specialist! Ask questions and get testimonials. Seek a genuine Yellow Page ad design expert with a solid track record of results. Warning: If an advertising professional also sells: Web site design, SEO services, logo design, brochures, illustration and marketing manuals, keep looking because they’re not Yellow Page direct response specialists. Sample their Yellow Page ads. Do they resemble the impotent concoctions that your Yellow Page publisher provides for FREE? If so, keep looking for a professional who adheres to the strategies you’ve just read. Then you can sit back and relax… you’ll be well on your way to Yellow Pages advertising success.

Does your Yellow Page ad design make your phones ring and competitors weep? Or, has it got you crying the Yellow Pages advertising blues? Let me know…

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Effective Yellow Pages Ad Design – 8 Steps to Guarantee Your Success

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Aug 092023
 

If your phone stopped ringing, would your business be in trouble? That’s my usual answer to business owners who ask me if “dishing out money to the Yellow Pages every month” is still a wise investment. If customers don’t normally think of your service or product until they need it, and a lot of your business is done by phone, an effective Yellow Pages ad design still rings in the most local customers for the money. So how do you design for this one-of-a-kind medium? The following eight guidelines will keep your phone dancing across your desk with new business.

1) Choose the Right Yellow Page Ad Size, You’ll Save a Bundle. Don’t sweat about buying your way into first position by having the largest Yellow Page ad in your heading! Few people call only the first few (or largest) ads. Undecided customers are still looking for the company they can feel the best about, not the first company they come across. Prospects will respond to the Yellow Page ad design that A) Visually captures their attention and B) Engages and persuades them with ad copy that speaks to their emotions. Ad size is not as important as your sales rep claims. In fact, appearing in the first third of your heading is considered good positioning as long as your Yellow Page ad is properly developed.

2) Technicolor or Black & Yellow? Put Your Money Where It Matters Most. If you’re considering costly colors, spend your money on design first, positioning second, and color last. A properly designed, one color Yellow Page ad will easily outperform a larger, full-color ad that’s poorly designed and without compelling copy. Bottom line? A bad Yellow Pages ad will get bad results regardless of color, size or positioning, because these things have little to do with convincing the customer to call you!

3) Ignore Most Readers; Embrace Your Most Important Prospects. Tightly focused Yellow Page ad designs convince more customers to actually call and do business with you. Casting the widest net possible in an attempt to reach everyone forces you to compete with all the others in your heading and dilutes your message. Would you rather persuade 10% of the market 100% of the way into becoming customers, or reach 100% of the market and convince them only 10% of the way? Speak to your most important prospects directly, and they’ll reply – by calling.

4) A Masterfully Crafted Headline Nearly Guarantees Success. If your headline fails (or worse, is missing), your ad will fail. Crucial is an understatement. Make sure your headline appears prominently at the top of your Yellow Page ad design and that it fills these main functions:

* Snares readers’ eyes as they scan the page.
* Conveys your most important benefit (Unique Selling Proposition), setting you apart from your competitors in a meaningful way
* Strikes an emotional chord with the reader, compelling them to read further. Spend 60% of your design time developing your unique, benefit-related headline. It’s that important! Do NOT use your business name, logo or characterless copy. Your headline must set you apart from the others, prove that you fully understand your prospect’s problem, and convince readers that you genuinely care about helping them.

5) Persuasive Body Copy Always Touches Their Hearts. Once you’ve gained prospects’ attention with your lead (and image), you’ll need to convert their interest into confidence with copy that speaks to their needs. Undecided prospects are looking for the company they can feel the best about doing business with, so crawl deep into the buyer’s mind, and think like they’re thinking at their moment in need.

Now write copy that addresses your prospects’ emotional state of mind, uses electric words that shock readers with the truth, and speaks to your prospects in the second person (you, you, you – remember, it’s ALL about them). Do this and you’ll be overwhelmed at the number of customers that end up feeling the best about your business. Customers who are confident that you understand their problem and can solve it better than anyone else are customers confident enough to call you.

6) Eyeball-Popping Images and Clutter-Free Layouts. NEVER use “expected” images in your Yellow Pages ad, EG: plumbers who display a fleet of trucks; lawyer ads that show gavels, eagles and flags; or storage companies that picture a row of meaningless storage doors. Washed out in a sea of insignificant “clip art,” these images blur into a quickly scanned background and push readers’ eyes to rest on images and designs that DO stand out. If you’ve done a good job creating your main headline, choosing an image for your Yellow Page ad will be easy. Your graphic should be an arresting, eye-grabbing image that:

* Reinforces your main headline concept, and
* Differentiates your business from the others, in a meaningful way

“Meaningful” is the key word. Clever and creative ad design that fails to persuasively address your prospects’ needs might make readers smile, but your phone will hang dead in the receiver. You must both arrest prospects’ attention and draw them into reading the copy, AND persuade readers to do business with you. It’s a tough juggling act that most advertisers and greenhorn ad designers have a hard time with, but it’s the only act that increases sales.

7) Call Them to Action or Kiss Them “BUH-BYE.” Prospects only read Yellow Page ads as a prelude to calling — to give someone their business! Don’t frustrate potential customers by trying to send them to your Web site, giving them your email address, or worse yet, trying to brand an image. Your prospects are intending to call someone, so make sure you’re the business they call by asking them: “call right now!” Include a distinct call-to-action near your phone number. EG, “Call and get your FREE analysis now.” Don’t haphazardly place your phone number just anywhere. Your number and call-to-action should appear in the bottom portion of your ad, along with your address and other contact info.

8) A Professional Yellow Page Ad Designer? Choose Wisely. Want results from your ad? Ensure your designer has experience obtaining those results for his customers! Many Yellow Page ad design “connoisseurs” are actually marketers with sparse ad design skills and experience. Some have simply chosen to mimic other successful Yellow Page design sites (so much for their creativity). Many offer the same lackluster skills your Yellow Page publisher provides for FREE. Ask for references and make sure their Yellow Page advertising design clients have, in fact, experienced improved response rates. If they haven’t, keep looking. Never try to save a few hundred dollars in design fees at the expense of thousands in lost sales.

Effective Yellow Page ads skillfully combine these eight (and many other) design elements to work together to create a powerful emotional connection with the audience. Does your Yellow Page ad design move your prospects deeply and compel them to call you? Or are you waiting for the phone to ring? Let me know…

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Your Internet Business and the Law

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Aug 082023
 

With the number of internet businesses being established on the internet setting new records seemingly every business day, it is no surprise that a growing number of these end with serious business and legal difficulties. A common excuse appears to be a claim of “ignorance to the law” or the fact that many are simply unaware of the existing regulations and laws. Sadly, as you might expect, ignorance is not a recognized defense for the legal requirements.

To protect yourself and your investment, it is strongly recommended that you follow a few basic practices and include legal notices in the content of your website. Generally, there are a few general business notices and a relatively short list of legal notices that if included, will provide basic coverage and notice to outside parties seeking to validate (or dispute) the credibility and legal sufficiency of your website activities.

There are a number of ways to obtain the notices and language needed for these purposes. Certainly, obtaining legal advice is a preferred method,if considered necessary. Without going to this expense, many web entrepreneurs are comfortable by performing a canvass of a given website’s competitors. Staying close to the coverage and language of other websites who generally sell the same or similar supplies and services of your site can be adequate. These should be altered and customized as appropriate to fit your specific circumstances (to avoid potential legal issues of copyright infringment). Of late, there are a number of internet websites who provide notice wording and online notice language generation (some free of charge, some on a fee basis). And of course there are software products available for this purpose as well.

As a basic primer into the notices needed, below is a representative sampling of those needed:

GENERAL CATEGORY NOTICES:

CONTACT INFORMATION/CONTACT US: Websites should contain a webpage which identifies various means to contact the company. These include valid email addresses and phone numbers. The new CAN/SPAM requirements stipulate that a full physical address be included as well.

ABOUT/ABOUT US: Websites should contain a webpage which identifies the general company information, including ownership information, historic perspective of the company, etc.

FREQUENTLY ASKED QUESTIONS/FAQ’s: Websites should contain a webpage which contains a listing of the most commonly asked questions regarding interacting with the given business. This page is entirely optionally, but can substantially reduce numbers of inquiries and questions by making this information readily available to potential customers in advance.

NOTICES OF A LEGAL NATURE:

EARNINGS DISCLAIMER: Many sales and promotional marketing websites contain specific claims of revenues achieved by owners, affiliates, or others using their products. For these websites, it is recommended that they contain a webpage with statements concerning potential earnings potential and the lack of “guarantees” regarding the amounts used. Any amounts used should be disclaimed as “results achieved by others – and in no way a guarantee that everyone will have similar results”, or words to that effect.

DISCLAIMER ON USE OF DATA: Websites should contain a webpage which contains specifics regarding the limitations and liabilities for the use, sharing, or redistribution of data and information contained on your website. Also, for website that include information which may be downloaded by clients, disclaimers regarding limitations of your liability for viruses, spyware, worms, etc., or other calamities incurred during the download are appropriate.

PRIVACY: With the continuing SPAM problems, it is advisable that websites include a webpage which advises visitor’s regarding the company’s policy for safeguarding any data received from them. This should include the nature of the data gathering, purpose, intended use, disposition, and sharing of any data information obtained. And by all means, ALWAYS follow the stated policy. Website owners should resist the temptation to sell visitor information when the sharing of this data was not properly disclosed at the time it was obtained.

COPYRIGHT: Websites should contain a webpage which contains copyright specifics. This disclaimer is required to alert others regarding the legal standing of your products and services.

Legal Notice Support: To avoid even the potential of legal problems, anyone considering doing business on the internet is required to be fully aware of the rules, regulations, and laws which website owners are required to abide by. As a resource for conducting business within the United States, owners should review basic information at the Federal Trade Commission (FTC) website. For the latest FTC coverage, visit the following website: http://www.ftc.gov/bcp/conline/pubs/buspubs/dotcom/index.html

All website owners must be aware of the laws regarding unwanted email (SPAM). Current requirements mandate the inclusion of a physical address and an “opt-out” method for all email marketing campaigns. Check on all the latest SPAM regulations at the FTC website: http://www.ftc.gov/bcp/conline/edcams/spam/rules.htm

The requirements are not complicated or impossible to follow. Many agree, they are straightforward, but even so, being aware of the rules and laws, knowing where to go and what the “basic rules are” is absolutely critical. My disclaimer here is: “in no way are these tips and ideas intended to be a comprehensive all-inclusive listing of the legal and business notices needed to run an internet business. These are representative examples only. Legal counsel should be used when in doubt”. However, this article is intended to raise your awareness to the issues and prompt you to appropriate action.

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E-book promotion guide

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Aug 072023
 

Studies and books are no more confined to pen and paper. In the era of computers books can be read as well as written electronically. Such an assimilated source of information and amusement on Internet is known as e-book. An e-book thus refers to a book that is available in electronic format. Most often e-books come in Adobe PDF or e-book Reader format, or in Microsoft’s LIT format but e-books are also available in several other formats. In comparison to numerous others a good e-book is one that makes effective use of technology, with tables of contents that link to the right chapters and search capabilities. An e-book can also present links to other websites and files.


However you may have an e-book that has novel and original content and is a perfect solution to problems of the readers but the ideal customers will purchase your e-book only when they have heard of it before and they know well about the task that your e-book can accomplish for them. Thus it becomes important for the author to also promote or publicize his e-book in all best possible ways. E-book promotion is a definite and fundamental step to not just acquire a desired outcome of your e-book but also to stand best among the rest.


The foremost step in e-book promotion can be letting people see some part of your e-book for free. This is quite a common strategy often adopted by best selling authors who serialize the first several chapters of their latest releases in magazines. All you have to do in this case is to hunt for some websites or newsletters in consonance with what is written in your e-book. Make a nearly 500-1000 words excerpt from your e-book that can be read as a free article providing information on the topic. Don’t forget to mention your name, the e-book’s name and the publisher’s URL in the byline. Submit your article to different article alleys and ‘zines. You must even browse for contemporary and past literary award winners and their works. There you will also find submission requirements and instructions to submit your work for reflection.


Secondly try to mention the e-publisher’s URL on your e-book cover art. This is helpful when the cover is used to represent your work on other websites or in printed matter. You can also pick up your local newspaper and make a reference there of your latest e-book as an ideal gift for any occasion.


Look for advertisements in the Sunday newspaper. In order to make good business as well as promote your e-book present your services to any and every comer. You can also try the channel of radio by engaging in discussions held on your topic. Here you can give and also seek advice as an e-author.


E-book promotion should also be done with the help of some commonplace remedies such as putting up the poster of the cover page in your office, home, cubicle etc. Make sure that you include your e-publisher’s URL in the frame. Try that maximum people pay heed to the e-book’s poster.



If written and publicized in an appropriate manner, e-book can be extremely beneficial to its author in terms of money and fame.

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How to get publicity using Pamphlets and Pitch Letters

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Aug 062023
 

You may publish this article in your ezine, newsletter on
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How to get publicity using Pamphlets and Pitch Letters
Copyright ? 2006

You can publicize your service or product with a pamphlet
or booklet. Topical subjects such as saving energy or
cutting costs are always newsworthy. Naming new trends or
buying habits can equally be publicized.

Take a look at the magazines and trade journals in your
area of endeavor. Are there special sections for
interesting tidbits of the industry? Maybe there’s a
section for new products, or even a section that compares
products.

Does your product or service have something special that
competitors don’t? Maybe yours is the best – and -best’ is
newsworthy. Does yours have the longest resiliency, or is
it made from the best materials? Maybe your service is
noted for complete satisfaction or reliability.

These aspects are especially important for the big
manufacturers. Trade journals cater to the special
industries, and those in the trade always want to consider
the best product investment – especially when spending
thousands of dollars.

An oil company sends out free booklets on maintaining your
car; a travel agent prints a brochure on the most beautiful
vacation spots; a dry cleaners gives out a flyer on getting
out stains as soon as they happen.

What promotional literature can you tie into your business?
And it doesn’t need to be product oriented. Some large
companies produce tips on employee relations or benefits.
Many print their own newsworthy in-house publications.

Any special message booklet is a public service and is
worthy of free publicity. Some interesting information can
make a good feature if followed up by a reporter. Or you
may write your own feature for magazines.

You can get your literature designed and printed by a local
printer at minimum cost. Don’t go for an elaborate
four-color booklet unless you can afford to. Consider what
you can get at the least expense and then work from there.
>From a small investment, you may get thousands of dollars
worth of free publicity.

Always include the name and address business number of your
enterprise on the brochure, and offer copies for the
general public as a free give-away or as a bonus for
services.

When you don’t have a specific news release or a special
booklet to publicize your enterprise, you may solicit
publicity with a letter to the editor of the section that
suits your endeavor.

Rather than providing complete information, suggest the
practicality and timeliness of a feature or article on
your business or the owner of the business. Some people or
organizations are famous in their own right and start side
businesses or enterprises. For example, celebrities open
restaurants or community theaters; financiers donate art
collections; a local orphanage may raise a phenomenal
amount of money for a special cause.

A pitch letter is a highly motivating letter to get the
editor interested in the topic that will benefit your
cause. Type it on letterhead and send it personally to the
editor. You might call in advance and use it as a follow
up.

Get right to the point. Present the topic and the angle
immediately. Then, support the worthiness with some
poignant information concerning the topic.

Send copies of local publicity if you’re building to a
national level, or send copies of other news features that
relate directly to your person or product.

Don’t deluge the editor with too many clippings or an
overload of information. A few choice tidbits will suffice
to get that person’s interest in doing a feature.

Close your letter with a mention of calling that person and
then follow up with a telephone call a few days later.

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